What KSh 4,840 buys: reading a TAM package like an owner
A package is a price, a number of guaranteed engagements and a unit cost. Here is how to hold each one up against your own till.
Teleeza Ads Manager sells four packages: Starter at KSh 4,840 for 484 guaranteed completed engagements, Growth at KSh 28,700 for 2,870, Scale at KSh 78,600 for 7,850, and Enterprise at KSh 200,000 for 20,000. Each one is priced at KSh 10 per engagement.
Step one: what is one engagement worth to you?
An engagement is a real person, with a registered phone number, completing your reward ad. It is not a sale. Your job is to estimate how many engagements it takes to produce one customer, and what that customer is worth.
Step two: a worked example
Take a cafe that makes KSh 120 of margin on an average visit. Suppose, as an assumption to test rather than a promise, that one in twenty engagements turns into a visit. The Starter Pack then produces about 24 visits for KSh 4,840: roughly KSh 200 per new customer, against KSh 120 of margin on the first visit.
On a single visit, that loses money. If a quarter of those customers come back three more times, it does not. That is why TAM tracks repeat visits and return on ad spend, not just the first redemption.
The package price is fixed. The conversion rate is yours to measure. Start small enough to find it.
Step three: make the result measurable
- Scan redemptions with the Teleeza Merchant App at the counter.
- Use a promo or discount code for online orders.
- Integrate the API if you run an app or online business.
After one Starter Pack you will have the number no survey can give you: your own cost per customer. Every package after that is a decision, not a gamble.
Written by Teleeza Insights
